Lead in lipstick. Hair straighteners made with cancer-causing chemicals. The list goes on. When it comes to hazardous cosmetics, we thought we had seen it all.
And now this: Perfume for babies, brought to you by Dolce & Gabbana, which has recently announced plans to sell this new product. So wrong.
Babies are especially susceptible to the dangers of toxic chemicals in fragrances and other personal care products. Early life exposure to toxic chemicals that mimic hormones can contribute to early puberty in girls and may have long term impacts that manifest later in life, including an increased risk of breast cancer and other cancers.
Take action today and call on Dolce & Gabbana to reverse course and halt the development and sale of its baby perfume in the United States.
Update: A prior version of this action was directed at Dolce & Gabbana Fragrance, a brand of Procter & Gamble (P&G). P&G has now stated that it will not market the Dolce & Gabbana fragrance for babies in the United States. Though the P&G website clearly indicates that Dolce & Gabbana Fragrance is a P&G brand, several industry media sources have quoted the company as denying a relationship with Dolce & Gabbana baby perfume. We are asking P&G to explain this apparent discrepancy. In the meantime, we have removed reference to P&G from the action; the letter-writing campaign to halt the sale of Dolce & Gabbana's baby perfume in the U.S. is now targeted at Dolce & Gabbana's CEO, Alfonso Dolce. Thank you for taking action to protect babies from the potentially toxic chemicals in fragrances.