Tell Dolce & Gabbana that their baby perfume idea stinks

perfume Lead in lipstick. Hair straighteners made with cancer-causing chemicals. The list goes on. When it comes to hazardous cosmetics, we thought we had seen it all.

And now this: Perfume for babies, brought to you by Dolce & Gabbana, which has recently announced plans to sell this new product. So wrong.

Babies are especially susceptible to the dangers of toxic chemicals in fragrances and other personal care products. Early life exposure to toxic chemicals that mimic hormones can contribute to early puberty in girls and may have long term impacts that manifest later in life, including an increased risk of breast cancer and other cancers.

Take action today and call on Dolce & Gabbana to reverse course and halt the development and sale of its baby perfume in the United States.

Update: A prior version of this action was directed at Dolce & Gabbana Fragrance, a brand of Procter & Gamble (P&G). P&G has now stated that it will not market the Dolce & Gabbana fragrance for babies in the United States. Though the P&G website clearly indicates that Dolce & Gabbana Fragrance is a P&G brand, several industry media sources have quoted the company as denying a relationship with Dolce & Gabbana baby perfume. We are asking P&G to explain this apparent discrepancy. In the meantime, we have removed reference to P&G from the action; the letter-writing campaign to halt the sale of Dolce & Gabbana's baby perfume in the U.S. is now targeted at Dolce & Gabbana's CEO, Alfonso Dolce. Thank you for taking action to protect babies from the potentially toxic chemicals in fragrances.

Subject:

Your Letter:

I’m writing to urge Dolce & Gabbana not to sell baby perfume in the United States, which potentially will harm babies by exposing them to toxic chemicals that may threaten their health.

Ingredients in many fragrances can have serious health consequences for babies:
•	Early life exposure to toxic chemicals that mimic hormones can contribute to early puberty in girls and may have long term impacts that manifest later in life, including an increased risk of breast cancer and other cancers, as well as infertility.
•	The brains of babies and young children are more vulnerable to toxic chemicals than adult brains.
•	Even low doses of chemicals transmitted through perfumes and other personal care products can have profound health effects on babies and young children.

An investigative report by the Campaign for Safe Cosmetics, “Not So Sexy: the Health Risks of Secret Ingredients in Fragrance,” revealed ingredients in one of your Dolce & Gabbana fragrances that were not listed on the label. Because companies do not disclose all fragrance ingredients on product labels, parents are not able to make informed decisions about the products they are buying to protect their kids from unsafe chemical exposures. Companies like yours need to do their part to protect the most vulnerable members of our society, not place them at greater risk of harm.

I urge Dolce & Gabbana to show its commitment to protecting children’s health by stopping your plans to sell your baby perfume in the United States.

Sincerely,

Alfonso Dolce

CEO, Dolce & Gabbana