Grab the tissue – have you seen Procter & Gamble’s “Thanks Mom” advertisements? We agree that moms make the world go ‘round and they deserve thanks, so we have an idea for P&G this Mother’s Day: Promise to eliminate the cancer-causing chemical 1,4-dioxane from all P&G products. Do it for Mom!
We can hear the voiceover now…
Because you owe it to moms to make products as safe as they can be. Because you have it in your power to protect children and adults, waterways and wildlife from unnecessary toxic chemicals.
P&G took a small and positive step in March 2010 when it agreed to reformulate 18 popular Herbal Essences shampoos to reduce the amount of 1,4-dioxane to less than 10 parts per million (ppm) – the level above which legal action has been taken under California's toxics law – by July 2010. That’s a great start, but the company can certainly do better.
According to recent products tests,
The U.S. Consumer Product Safety Commission says that 1,4-dioxane, even in trace amounts, is cause for concern – so why is the chemical found in so many consumer products?
Well, the good news is, it doesn’t have to be! Many products tested (and even some P&G brands) contained no detectable levels of 1,4-dioxane at all. And, we know that it can be stripped from products before they hit store shelves. So no excuses, really. Just get rid of it.
This Mother’s Day, as a tribute to the health of all beings, please ask Procter & Gamble to eliminate 1,4-dioxane from all its products, and encourage the company to take another step forward and make all of its brands