This pinkwashing is especially egregious because KFC, like most fast food chains, is overwhelmingly present in communities that have poor health outcomes. Susan G. Komen for the Cure knows that social inequities affect breast cancer mortality rates. Given this disconnect, we are especially disturbed by this partnership.
To learn more about pinkwashing and the problems with breast cancer cause marketing, check out our Think Before You Pink™ campaign.
Thank you for standing up for women's health.