Breast Cancer Action

Dear Friend,

Tell KFC and Susan G. Komen for the Cure to stop pinkwashing!

We've seen a lot of outrageous stuff here at BCA, but we've never seen pink buckets of fried chicken being sold to "cure breast cancer". KFC and Susan G. Komen for the Cure are telling us to buy buckets of unhealthy food to cure a disease that kills women. It's preposterous, and we have to tell them to stop.

KFC's "Buckets for the Cure" campaign is an especially tasteless example of pinkwashing--when a company purports to care about breast cancer by promoting a pink ribboned product, but manufactures products that are linked to the disease. Make no mistake--every pink bucket purchase will do more to benefit KFC's bottom line than it will to cure breast cancer.

This pinkwashing is especially egregious because KFC, like most fast food chains, is overwhelmingly present in communities that have poor health outcomes. Susan G. Komen for the Cure knows that social inequities affect breast cancer mortality rates. Given this disconnect, we are especially disturbed by this partnership. 

To learn more about pinkwashing and the problems with breast cancer cause marketing, check out our Think Before You Pink™ campaign.

Thank you for standing up for women's health.

Be well,